SMASH overview and information on pricing transparency in Senior Living

Here for you...

Thank you for clicking “stay tuned” on CareAvailability.com and choosing to receive a monthly update with announcements, news, education, and much more. View below for updates from the SMASH (Senior Care Marketing Summit) Conference and information on transparency in pricing for senior living.

For your information, we keep an archive of past newsletters if you feel you have missed something. Please let us know if there are specific topics of interest to you, so we can best meet your needs.

This Month...

November is National Family Caregivers Month, a time to recognize and honor the millions of people who provide care and support to their loved ones every day. Caregiving can be both deeply meaningful and incredibly challenging. Whether helping with daily tasks, coordinating medical appointments, or simply offering companionship, caregivers play an essential role in the wellbeing of our aging and disabled community members. This month, we celebrate caregivers’ resilience, compassion, and dedication. If you’re a caregiver, thank you. Your efforts make a profound difference. And if you know a caregiver, consider reaching out with a kind word, a meal, or an offer to help. Even small gestures can mean the world.

Other notable celebrations in November include...
National Native American Heritage Month
November 1-2 - Día de los Muertos (Day of the Dead)
November 11th - Veterans Day
November 27th - Thanksgiving Day

"Price Transparency in Senior Living"
What Families Want and How Providers Are Responding
When families start looking for senior living or care options, one of the first and most stressful questions is: “How much will this cost?”

The search usually starts online before anyone tours a community or talks to a representative. Families are trying to make sense of budgets, compare services, and plan ahead, often while juggling emotional decisions. But too often, they’re met with vague answers like “pricing varies by care level” or “call for details.”

In a world where people can compare flights, mortgages, and college tuition with a few clicks, that kind of uncertainty feels outdated. Price transparency builds trust and trust drives decisions. Providers who are open about costs, and help families understand why those costs vary, set themselves apart as honest, confident, and compassionate partners in care...

SMASH Conference Recap, Insights Shaping the Future of Senior Care Marketing
Last month, our team attended the SMASH Conference in Las Vegas, the premier Senior Care Marketing Summit. Through expert-led sessions, hands-on workshops, and strategic roundtables, we explored the latest trends transforming how providers reach families and professionals. Key takeaways included the growing role of AI in marketing and online search behavior among seniors, and the increasing demand for rate transparency from families seeking care. These insights will directly influence upcoming enhancements at CareAvailability.com, helping us continue to lead with innovation, clarity, and trust.