Monthly Marketing Update- Puget Sound February 2022

Puget Sound
Monthly Marketing Update- February 2022

We are in the FINAL weeks to reserve ad space in our annual Retirement Connection Guide for Puget Sound. Meghan, Barret, and Mindy from our team have been working on ad content for sponsors, confirming grid information for hosing and homecare, and meeting with our sponsors. I have been a delivery girl replenishing the hospitals and libraries with guides. It is worth mentioning: hospitals needed 32 additional boxes and libraries needed an additional 40 boxes. These numbers represent an INCREASE beyond what they normally hand out. We now have very few guides remaining to last until the next printing. Demand has been very high this past year.

As we wrap up for print, our team is hopeful that we will be able to again host IN PERSON events this Spring and celebrate the new Release of Retirement Connection of Puget Sound with you. We have secured the Tacoma Yacht Club for April 28th, and we are working on plans for mid May on Mercer Island.

Hopefully you saw our post on Facebook last week as we welcomed the newest member of our team, Elizabeth Hansen. Both Retirement Connection and CareAvailability.com continue to thrive and we need a bit more support to keep up. With the new site launch of CareAvailability.com our analytics have exploded-YAY!!!!! Those details are shared below.

Network Meetings

February 3, 8:00am
Aging and LTC Providers Network

February 10, 8:00am
Health Care Providers Council of Pierce County

February 15, 9:00am
Senior Care Coalition

February 16, 9:00am
South End Coalition (SEC)

February 25, 9:00am
NW LGBT Senior Care Providers Network Meeting

February, multiple dates/ times/locations
SASH Coffee Times

March 16, 11:30am:
Coordinators of Patient Services (COPS)

March 17, 4:00pm
Millennial Provider’s Network

Marketing Update

February 1, 11am
Transitions of Care Monthly Meeting

May 7, 10am
Kentucky Derby Wine Tasting Event for Retirement Connection Sponsors

Lots of exciting things to share about Care Availability! Be mindful that this is not even a full month captured from the new site. However, we wanted to share analytics to show how the new site is working!

- 54% increase in new users finding the site!

- Pageviews up 227% - that's a 40,000 increase in pageviews from just a month ago. Speaking to the ease of use for families to navigate around the various options.

- Profile visits up a whopping 7,295%

-Search results have quadrupled. Families are finding it easier to search the site and their searches are converting to a profile visit 25% of the time