The past month has been crazy busy as we prepare for our second rate increase in 17 years. Our expenses have increased about 20% over the past several years due to increased paper costs, distribution, event costs, and adding more web development to our team. We have been fortunate that the increase in sponsorship has allowed us to postpone this rate increase, but we can't wait any longer to effectively serve the community. The new rates take effect this week, but we have reached out via email and follow-ups to all existing sponsors to give them the opportunity to take advantage of the current rate for the next edition if they reserve their space early. The response has been overwhelmingly positive, and we are so happy to continue working with such great resources in the community. We also sent an email to our full database of contacts as they plan their marketing budgets.

Two big updates to CareAvailability.com:

1. Last month, we added ALL sponsors to CareAvailability.com, including Support and Referral services. Many sponsors still need to add photos, videos, descriptions, and their brochures to their Premium profiles, but online traffic to these services is growing nicely.
2. Additionally, on the site, we have seen that many families are unsure where to begin and need more support navigating levels of care. We recently added a helpful "Not sure where to start" quiz on the homepage in an effort to help families better search for the appropriate level of care. Please check out these new features.
   
   

Sponsors: Please join us for our Sponsor Breakfast on March 11th! (details below)
Don’t forget to post your events on RetirementConnection.com. We include events for professionals in these newsletters, and it is a great way to ensure there are fewer conflicts with other events when you plan ahead.