Southern Oregon
Monthly Marketing Update- February 2022

We are in the FINAL weeks to reserve ad space in our annual Retirement Connection Guide for Southern Oregon. Erin and I were excited to meet in person for events, only to have the most recent COVID set backs. We are planning to have the SONAR meeting IN PERSON. Please help us spread the word, as many have let us know our reminder emails are falling into spam folders. Invite your referral sources and colleagues to attend; anyone that works with seniors is a great fit to join us. Also- stay tuned for Release Party details to come, we are planning to hold the event at RoxyAnn Winery again this year.

Hopefully you saw our post on Facebook last week as we welcomed the newest member of our team, Elizabeth Hansen. Both Retirement Connection and continue to thrive and we need a bit more support to keep up. With the new site launch of our analytics have exploded-YAY!!!!! Those details are shared below.

Network Meetings

February 15,11:30am
Southern Oregon Continuing Care Association (SOCCA)

February 17, 9am
Southern Oregon Networking & Resource (SONAR)

February 24, 9:30am
Douglas County Senior Resource Coalition

Marketing Update

February 1, 11am
Transitions of Care Monthly Meeting

May 7, 10am
Kentucky Derby Wine Tasting Event for Retirement Connection Sponsors

Lots of exciting things to share about Care Availability! Be mindful that this is not even a full month captured from the new site. However, we wanted to share analytics to show how the new site is working!

- 54% increase in new users finding the site!
- Pageviews up 227% - that's a 40,000 increase in pageviews from just a month ago. Speaking to the ease of use for families to navigate around the various options.
- Profile visits up a whopping 7,295%
-Search results have quadrupled. Families are finding it easier to search the site and their searches are converting to a profile visit 25% of the time

On the Move
Do you know someone that has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community   
changes. We include your name, company, and photo so others in the industry can connect
with you.

Elizabeth Hansen is now
Executive Assistant,
Retirement Connection

Nugget Of Knowledge
“There is a crack in everything. That's how the light gets in.” - Leonard Cohen

I am not comfortable showing vulnerability, no one really is. When I am more transparent with my struggles, I am grateful for the support received. More importantly-it helps others feel less alone in their struggles, and they see a more authentic version of me. So don’t cover all the cracks, let the light come in.

Amy Schmidt
Retirement Connection



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