Monthly Marketing Update- Southern Oregon- March 2022

Southern Oregon
Monthly Marketing Update- March 2022

I really hoped that 2022 was going to be a year of positive change for me, my family's health, business, and the world. The recent events in Europe weigh heavy on my heart and I am trying to strike the balance of support and concern, while still contributing to daily life. Please join me in writing your representatives, sending positive thoughts, and any support you can to those in need.

On the local work front-

1.) Our team is wrapping up production for the annual Retirement connection guide for Southern Oregon. The guide will hit the streets the first week in May! If you know someone that missed the deadline but wants to be included, please email me this week and I will try my best to fit the ad space in the guide. Please read our recent testimonials from area hospitals and others that use the guide each day. For housing and care providers the print guide is a great value because you also get a great digital package included with Careavailability.com.

2) Welcome Steve… For more than a year we have worked with several web companies as we built CareAvailability.com and increased traffic to RetirementConnection.com, but now we are excited to finally welcome a full-time web developer to our team. Steve Beliveau has been supporting our development efforts as a contractor for the past few months, and he now officially joins our work family. He lives in Boston, but one good thing we've gained from Covid is a new comfort level with remote work and zoom calls.

3) Sponsors, save the date…

May 19th save the date for our annual release party at RoxyAnn Winery 3:30-5:30, this is the biggest networking event of the year. Make sure to add it to your calendars and help spread the word to your referral sources.

CareAvailability Site Update: We have just added new provider information for the state of California to CareAvailability.com. This means an additional 16,750 providers are now listed in our database of resources. This includes more than: 8000 assisted living communities, 2800 home health agencies, 1800 home care agencies, 1200 skilled nursing facilities, and 2900 hospice agencies.

We re-launched the site last month, and in the last 30 days we have seen a massive jump in traffic:

285% increase in searches for care and housing, 11,877 this month
37% increase in providers reporting their availability
48% increase in site visitors
93% increase in page views, 58,334 this month
155% increase in the profiles visited, 2,428 this month

We Also Noticed: 1 of 5 searches leads to a profile visit; and 1 of 10 profile visits leads to a family using the inquiry form to connect with a provider. It's working!

“First they came for the socialists, and I did not speak out—because I was not a socialist. Then they came for the trade unionists, and I did not speak out— because I was not a trade unionist. Then they came for the Jews, and I did not speak out—because I was not a Jew. Then they came for me—and there was no one left to speak for me." - Pastor Martin Niemöller

Some things are beyond my personal control, but at a minimum, I can protest, write letters, send donations, and offer prayers. I can ensure that the issues that affect the welfare of others are present in my mind and conversations, now and not just when I feel the pain.

Amy Schmidt
Retirement Connection
503-505-5865
amy@retirementconnection.com