Monthly Marketing Update- Puget Sound August 2022

Puget Sound
Monthly Marketing Update- August 2022

After a few recent conversations, I realize that my last newsletters caused a bit of confusion about our growth. Retirement Connection is NOT expanding into new markets- we have our hands full distributing more than 200,000 guides each year and coordinating events to support the local community. Retirement Connection remains the one true comprehensive local resource for seniors and their families. The guide continues to grow in the 4 markets we serve: Puget Sound, Portland/Vancouver, Mid Willamette Valley, and Southern Oregon.

However, our sister company, CareAvailability.com is expanding into new states. CareAvailability.com is a separate project, and the website does help our Retirement Connection sponsors increase their web presence. I will continue to give an update each month as CareAvailability.com expands into new states because I know you sometimes help families from other areas. It seems that a few people thought we were starting new print guides in other states and we are not- so I wanted to make sure I clarified that.

Our early bird discount has ended, but I appreciate any referrals you can share for potential advertisers. We are honored to be the official resource for the Alzheimers Association, as well as several hospitals and Area Agencies on Aging. If you know a business that wants to connect with seniors and their families- we are a one-stop shop with: print, online, and networking. Thank you in advance for helping us continue to grow.

Network Meetings

Please visit our networking page for more details.

August 4, 8am

Aging and LTC Providers Network

August 11, 8am

Health Care Providers Council

August 11, 11:30am

Eldernet

August 16, 8:30am

Senior Care Coalition

August 17, 8:30am

South End Coalition

August 18, 4pm

MPN – Millennial Provider’s Network

August 26, 9am

NW LGBT Senior Care Providers Network Meeting

Marketing Update

Please visit our event calendar for details and more.

August 2, 11am

Transitions of Care

The goal of this meeting is to improve communication between case management and community providers. This ZOOM call provides thirty minutes of engagement with hospital case management staff, followed by 15 minutes of provider discussion if needed.

Join Zoom Meeting-
https://us02web.zoom.us/j/82598888408

CareAvailability is growing! CareAvailability.com is a digital-only resource for families and referral sources to search for senior living, care, and hospice across the nation. We are adding numerous states each month in an effort to build a comprehensive site that does not require a log-in to search listings and provides transparent listings for visitors to contact providers directly. In the past month, we added: North Carolina, South Carolina, Rhode Island, and more to be added later in August. Join the CareAvailability newsletter for more updates.

But more important, is the LOCAL attention the site is bringing to our Retirement Connection sponsors in Oregon and Washington. Our sponsors with Premium profiles with images, and brochures had a huge jump in views. In the past quarter, the clicks on premium profiles increased 400% from 1000 clicks to 4023 clicks this month.