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Mid-Willamette Valley Monthly Marketing Update - October 2020
It’s October? What? How? The new October 2020 Mid-Willamette Valley Guide is hot off the press and hit the streets last week! Unfortunately, we are sad to announce that will not be hosting a release party this year. However, our team will be handing out boxes of guides in the parking lot at the Willamette Heritage Center on October 27th from 3-5 pm. Please stop by to pick up guides and say hi to our team! Please RSVP so we can plan your goody box.
Case Management Week is October 11th. Our team is very excited to have been able to coordinate with so many providers in the community this month, to support hospital case managers. We are working with 135+ providers to deliver
gift bags to more than 1400 case managers at 40 different hospitals. During COVID we have had to reschedule so many face-to-face opportunities and it forced our team to be more creative on how to better serve our sponsors and the referral sources we work with. Case Management Week is one example of how we have “found a way” to bring our community resources together. In addition to the gift bags, our team also facilitated and scheduled 40 different hospital lunches/breakfasts to serve almost 1200 case managers meals at participating hospitals. It is amazing what we are able to accomplish when we all work together to serve our communities.
During the wildfires last month, many volunteers shared Retirement Connection Guides and Care Availability with displaced families to help as a much
needed resource. Retirement Connection is more than a print guide. We email you this newsletter each month to keep you up to date; post community events, coordinate resource fairs; facilitate introductions; post when there are job changes among providers; now we also post real-time availability online; and so much more. As you plan your 2021 budgets, I hope you see the value we bring and want to support Retirement Connection in your community.
The average time on the site increased by 49.38% to 5.46 minutes.
Bounce rate decreased by 2.17% to industry best standard of 24%
27,857 pages viewed! (34.65% increase)
Organic search traffic increased by 32.71%
Traffic from social campaigns grew by 312.50
We are pleased to see increased site visits and new users progressing quickly while spending substantial time searching or updating availability.
Testimonial:My staff and I love the site and use it daily for our patients. The site is easy to update and is free to providers to be listed and to update. I'd like to ask that all providers utilize CareAvailability.com to update your availability. Samaritan Hospitals utilize this tool more than ever during this time. We direct our patients and families to view this site and expect accuracy. This cannot be used properly when it’s not being updated. I must press the issue that your company may be losing referrals if it is not up to date, as we are directing our team to reach out to those showing availability updated within the last 24 hours.
- Candy Sawyer, Regional Manager-IP Case Management
On The Move
Do you know someone that has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community changes.
Additional Resources
There are so many resources included in Retirement Connection, that often a few may slip past you and may not be noticed. Did you know that the guide also includes: