Monthly Marketing Update- Portland/ Vancouver August 2022
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Monthly Marketing Update- August 2022

After a few recent conversations, I realize that my last newsletters caused a bit of confusion about our growth. Retirement Connection is NOT expanding into new markets- we have our hands full distributing more than 200,000 guides each year and coordinating events to support the local community. Retirement Connection remains the one true comprehensive local resource for seniors and their families. The guide continues to grow in the 4 markets we serve: Puget Sound, Portland/Vancouver, Mid Willamette Valley, and Southern Oregon.  

However, our sister company, is expanding into new states. is a separate project, and the website does help our Retirement Connection sponsors increase their web presence. I will continue to give an update each month as expands into new states because I know you sometimes help families from other areas. It seems that a few people thought we were starting new print guides in other states and we are not- so I wanted to make sure I clarified that.

Retirement Connection is honored to be the official resource for the Alzheimers Association, as well as several hospitals and Area Agencies on Aging. If you know a business that wants to connect with seniors and their families- we are a one-stop shop with: print, online, and networking. I appreciate any referrals you can share for potential advertisers.

Network Meetings

August 3, 8am
Metropolitan Senior Network (MSN)
August 19, 9am
Senior Service Network (SSN-Clark)
August 22, 3pm
Senior Provider Information Network (SPIN)

Please visit our networking page for more details.

We include a robust list of events and networking opportunities on, including landing pages for recurring network meetings. To receive a complimentary page in the networking section, a meeting must represent the following:

  • Be specific to the senior industry
  • Be open to anyone from the senior industry to attend, and not a close network
  • Have a Regular attendance of 25+
  • Typically held in person rather than on-line

We know there are many other valuable meetings to attend, and we encourage you to do so. We hold to these standards, in an effort to highlight larger networking opportunities, rather than just list every possible meeting in the community. If you are not seeing specific details for a meeting, it may be because the meeting does not currently meet these parameters, but may still be meeting. We will remain in contact with the organizers and hopefully list again in the future

Marketing Update

Please visit our event calendar for details and more.

August 2, 11am
Transitions of Care
The goal of this meeting is to improve communication between case management and community providers. This ZOOM call provides thirty minutes of engagement with hospital case management staff, followed by 15 minutes of provider discussion if needed.

Join Zoom Meeting-
CareAvailability is growing! is a digital-only resource for families and referral sources to search for senior living, care, and hospice across the nation. We are adding numerous states each month in an effort to build a comprehensive site that does not require a log-in to search listings and provides transparent listings for visitors to contact providers directly. In the past month, we added: North Carolina, South Carolina, Rhode Island, and more to be added later in August. Join the CareAvailability newsletter for more updates.

But more important, is the LOCAL attention the site is bringing to our Retirement Connection sponsors in Oregon and Washington. Our sponsors with Premium profiles with images, and brochures had a huge jump in views. In the past quarter, the clicks on premium profiles increased 400% from 1000 clicks to 4023 clicks this month.
On the Move

Do you know someone that has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community   
changes. We include your name, company, and photo so others in the industry can connect
with you.

Nugget Of Knowledge
"In teamwork, silence isn’t golden. It’s deadly.”Mark Sanborn

Teamwork isn’t just part of a business, it also exists in families and friendships as well. When we don’t communicate our concerns, feelings, or hopes we leave a void for others to fill in the gaps. Unfortunately, what they create to fill in the gaps, may not be what we intended. Use your words!

Amy Schmidt
Retirement Connection



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