Southern Oregon Monthly Marketing Update - August 2020
The last few weeks have been a whirlwind of emotions with some highs and definite lows, all of which have been amplified by the global pandemic we are all dealing with.
The high notes… Tabitha, who manages our Puget Sound market welcomed her first child- a health baby boy just over 3 weeks ago. She is on maternity leave for the next several weeks and I have shared some cute pics on our Retirement Connection Facebook page. We also welcomed Michael Radut to our team two weeks ago. He had been
volunteering with us for a few months but is now officially part of our team.
A few frustrations… We are working through some bugs on the new CareAvailability.com site we rolled out last month, but super excited to see so many users updating and visitors coming to the site to find care. A huge shout out to those that have helped us find issues and make adjustments. We are in the midst of hiring a new website developer to keep pace with the changes and updates.
Now the low (deep breath)… Our team has been very distracted the past 2-3 weeks as we have waited for medical test results and last week learned that my husband’s cancer has returned. He started chemo last week to begin the new fight! Lyman and I both are very lucky to have a great support network and work with the most amazing team. I am forever grateful to be surrounded by so much love, not to mention their incredible work ethic. Being a small family business, we don’t really get to
take much of a break when a crisis occurs. We still need to hit the print deadline; we still need to update websites; we still need to deliver guides, etc.. The people on my team carry more than their share of the load every day.
We are starting to promote the new site CareAvailability.com more to the public and I was on KOIN am news recently to share the new resource, as well as to highlight some of the positive things our sponsors are doing to best care for their seniors. We have just completed another huge mailing due to increase in clinic and physician offices sharing the guide. We have also seen an increase in the requests to mail guides to seniors because libraries and senior centers are not open to pick up a copy- we never charge postage. We have also worked with local stores and pharmacies to have the guides more available at their locations. The work continues!.
Network Meetings
Please continue to check our website for meeting and event updates! We are updating our website multiple times a day trying to help notify our contacts of cancellations and rescheduled meetings.
Southern Oregon Networking And Resource (S.O.N.A.R.) Online Meeting Speaker: Benjamin Surmi, MsG. Social Gerontologist Topic: Top 10 Tools for Staying Connected to an Aging Relative Add this link to your calendar or share with others- https://us02web.zoom.us/j/87040290002
(PLEASE NOTE THE DATE CHANGE) Asante Three Rivers Resource Fair Asante Center for Outpatient Health (ACOH) 537 Union Ave,Grants Pass, OR 97527 Rooms 5 & 6
Sole Support for Parkinson’s Bear Creek Park Pavilion 1520 Siskiyou Blvd, Medford, 97504
On The Move
Do you know someone that has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community changes.
Michael Radutis now Marketing &
Customer Success Manager, Retirement Connection
CareAvailability.com
Last week's analytics show:
56% increase of Site Visitors
243 New users
Average user time of 6.5 minutes
90% of new users performed a direct search to find the site
We are pleased to see increased site visits and new users progressing quickly, while spending substantial time searching or updating availability.
Testimonial:My staff and I love the site and use it daily for our patients. The site is easy to update and is free to providers to be listed and to update. I'd like to ask
that all providers utilize CareAvailability.com to update your availability. Samaritan Hospitals utilize this tool more than ever during this time. We direct our patients and families to view this site and expect accuracy. This cannot be used properly when it’s not being updated. I must press the issue that your company may be losing referrals if it is not up to date, as we are directing our team to reach out to those showing availability updated within the last 24 hours.
- Candy Sawyer, Regional Manager-IP Case Management
Additional Resources
There are so many resources included in Retirement Connection, that often a few may slip past you and may not be noticed. Did you know that the guide also includes:
“The two things in life you are in total control over are your attitude and your
effort.”
Lately, I have felt that I do not have as much “control” as I want or need. The best I can do right now is to stay focused on what I am able to manage and accomplish. I don't need to do more, I just need to remove the clutter and distractions; stay focused on the most important goals; then put all my effort into achieving them. I can at least control two things- my attitude and effort!