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Greater Portland/Vancouver
Monthly Marketing Update
- May 2020

These are crazy times. Although it can be easy to get caught up in the uncertainty of the moment, I have been impressed by the innovation and kindness around me and am thankful for all of our front line workers that continue to care for our seniors, staff the grocery store, deliver mail, and work to support the rest of us. Instead of feeling insignificant for my limited contribution, I have decided to relish in my little successes. I feel a bit more like I matter and have a purpose when I answer the phone and talk to a lonely senior; join a virtual networking meeting to connect with other providers, or finish a home project I had put off. Magic moments are not made by big things, but more by the sum of little things coming together. The little things matter now more than ever.

We are continuing to develop and in the past month more than 200 providers have logged on to claim their listing and start reporting their availability. This site is free for all housing to report what is available, and next month we will be launching an update that will also include home health, home care, and hospice. I am thankful for the case managers at local hospitals that have personally encouraged providers to log on and use the site more. During this pandemic, we were able to adapt quickly and show if a community was not accepting residents due to CoronaVirus. The site has helped expedite discharges from hospitals and skilled nursing to other care levels. It also helped our staff connect families with communities that were still taking new residents.

Every year we do an early bird discount for the next year and sponsors are able to save 10%. The deadline for the discount ended a few weeks ago, and honestly this year I did not expect many early renewals. Gratefully, I was wrong. I am overwhelmed by the support of our sponsors that continue to trust us with their marketing dollars. More importantly, I am honored by those that emailed and called to tell our team that they are going to renew because they valued “ the little things” our event postings, the connection during network meetings, and wanted to support us.

On Friday 8:30am we are having our first ever- ALL MARKET Virtual Sponsor Breakfast. More details are below, but we expect more than 100 sponsors to join the call and we have some important updates to share. Please make time to join us.


Network Meetings - Portland


Please continue to check our website for meeting and event updates! We are updating our website multiple times a day trying to help notify our contacts of cancellations and rescheduled meetings.

8 AM
Metropolitan Senior Network
Online Meeting
Speaker: Jenni Jackson Topic: Social Media Basics – How to Build Business Online
Join Zoom Meeting
Add this link to your calendar or share with others-



MAY 12
3 PM
East County Marketing Exchange
Online Meeting
Topic: Remote Working..NOT as easy as turning on the TV!
Join Zoom Meeting
Add this link to your calendar or share with others-



MAY 18
3 PM
SPIN – Portland
Online Meeting
Topic: Be the Connection
Join Zoom Meeting
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MAY 19
3 PM
Westside Referral Network
Online Meeting
Topic: Panel discussion on guardianship
Join Zoom Meeting
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Network Meetings - Vancouver


MAY 15
9 AM
Senior Service Network (SSN-Clark)
Online Meeting
Speaker: Barbara from Heart Centered Resources
Topic: Mediation Between Families & Parents
Join Zoom Meeting
Add this link to your calendar or share with others-


Upcoming Hospital Case Manager Fairs


Registration is now open for Retirem ent Connection Sponsors.

JUN 23
11 AM
Legacy Meridian Park Resource Fair
Legacy Meridian Park Medical Center
19300 SW 65th Ave, Tualatin, 97062
CHEC (Community Health Education Center)



12 PM
Legacy Good Samaritan Resource Fair
Legacy Good Samaritan Medical Center
1015 NW 22nd Ave, Portland, 97210
Located in the Garden/Courtyard



12 PM
Providence St Vincent Resource Fair
Providence St. Vincent Medical Center
9205 SW Barnes Rd, Portland, 97225
Souther Classrooms


Marketing and Development


8:30 AM
Virtual Retirement Connection Sponsor Breakfast
Join Zoom Meeting
Add this link to your calendar and share with other Retirement Connection Sponsors-
– Retirement Connection updates on priorities and tasks (date changes for events)
– How have we communicated with online meetings and calendar posts
– Visits and feedback from a few case managers and how their jobs have shifted
– Resources created to support hospitals
– website needs and updates for sponsors (what and why)
– Delivery / mailing of the guides and changes
– Quick updates from sponsors
– Using the chat box for introductions


We know that you are managing a great deal right now with the COVID-19 pandemic. Our team is here to help.


Here are a few ways…

1)    Corona Virus resource web page: We have set up a webpage at to offer updates on Skilled Nursing and housing closures, community resources, and other updates. Please send me any relevant updates you feel should be included.

2)    Events Calendar: We are updating our events calendar many times each day on We are including the originally planned date, shown as CANCELLED and then also adding the new date to help communicate as many updates as possible.

3)    Care Availability: We have expedited the use of a new resource we have been beta testing. is a free resource for hospitals, providers and families to search availability without needing to submit person details, and it is free for providers to report the housing and skilled availability. We have added the ability for communities to mark “not accepting residents due to coronavirus, and also the ability to mark if they are accepting Respite stays at this time.

4) Job Postings: We have expanded our Jobs Board to offer more position postings than typical including hourly staff and job resource link.


On The Move


Do you know someone that has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community changes.

Colleen Heffelfinger is now Community Relations Director
for both Oatfield Estates and Fanno Creek


Additional Resources

There are so many resources included in Retirement Connection, that often a few may slip past you and may not be noticed. Did you know that the guide also includes:

Care Management and Emergency Response Systems


Nuggets of Knowledge

“Find out who you are and do it on purpose. ” – Dolly Parton

During the Stay at Home order many of us have had time to reflect (maybe more than some of us would prefer). Take some time this week to think about who you are, the person you want to be, and decide how to be the best version of that. To be successful you need to be true to yourself first.  

~ Amy Schmidt
Retirement Connection


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Job Postings


The following positions have been posted in the last month. (Some position are outside the Portland/ Vancouver area)

Licensed PRN
RN Client Care Manager

Apply or submit new positions online through Retirement Connection's Job Board.


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or by phone at 503-505-5865!


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Events By Region

Looking for events in another region? Try one of the links below.


Mid-Willamette Valley Events
Puget Sound Events
Portland Events
Southern OR Events
Vancouver Events


Need More Guides?


Retirement Connection Guides


Order FREE Guides Online


Additional copies of the Guide are available at no cost and are the perfect resource for health fairs, workshops and your marketing packets.


Guides are located at EVERY Senior Center, Hospital, Library and Meals-on-Wheels sites.


You can order as many as you need to serve the families in your community.


Add a label to the cover to highlight your business and use the guide as a giveaway.


Retirement Connection, P.O. Box 820067, Portland, OR 97282, United States
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