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Portland/VancouverMonthly Marketing Update- September 2024
Sometimes we all take a step backwards before we take a step forward. In the last year, I’ve gone through a few transitions in my life, and it makes me think of the seniors who read our guide and the changes in their lives as they lose a spouse or adjust their living situation. Having worked in senior living myself for several years, I would often see a resident initially decline a little bit before they began to thrive.
I can relate to this with my current
life... Just when I think I’m hitting a groove I hit a speed bump, and then pick up speed again. We need to remember that in our personal life or in business sometimes it’s just a speed bump.
When we reflect on the year so far and forecast forward it’s important to compartmentalize what is a trend and what is a speed bump. As you approach budget planning for 2025 I hope that Retirement Connection and CareAvailability.com are included for next year. If you are operating
at capacity with a waitlist, maybe your message is more brand awareness. If you’re struggling and you need to increase business, maybe there’s a more specific call to action, either way- Retirement Connection is one of the best ways to reach seniors in our local community.
Also, in addition to listing senior living and care on CareAvailability.com, we will be adding “support services” to increase exposure for many of our advertisers on that platform for 2025. It’s a
great time to make sure Retirement Connection is part of your budget. Advocate for inclusion, and don’t assume that it’s already allocated.
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Network Meetings September 4, 8am Metropolitan Senior Network (MSN)
September 10, 3pm Every County Marketing Exchange (ECME)
September 20, 9am Senior Service Network (SSN-Clark)
September 23, 3pm SPIN – Portland
Please visit our networking page for meeting details.
Marketing UpdatePlease visit our event calendar for details October 1, 8:30am Retirement Connection Sponsor Breakfast
Location: The Watermark at The Pearl Address: 1540 NW 13th Ave, Portland, 97209 RSVP October 1, 11:30am Transitions of Care
The “Transitions of Care” meeting’s goal is to improve communication between case management and community providers, especially related to readmissions and start of care following a hospital visit. Join Zoom Meeting- https://us02web.zoom.us/j/5035055865
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We are excited to share that CareAvailability Organic Search has grown so strong, that we are ranking for position 1-3 of Google search results for over 753 different keywords, and over 102,000 keywords total. Updating your listing and completing a business description substantially boost your listing's search ranking.
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On the Move
Do you know someone that has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community changes. We include your name, company, and photo so others in the industry can connect with you.
Monica Barocio is now
Senior Care Consultant
CarePatrol of Portland
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"Win the morning, win the day." - Tim Ferriss
Take control of your mornings and unlock a sense of empowerment that will keep you motivated throughout the day. By waking up just an hour earlier, you can carve out time for yourself to journal, meditate, take a walk, or make a nourishing breakfast. Start your day strong, set a positive tone, and set yourself up to conquer your goals.
View Facebook Post Amy Schmidt
503-505-5865
amy@retirementconnection.com
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