Monthly Marketing Update- Portland/ Vancouver October 2022
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Monthly Marketing Update- October 2022

We are starting production on our January 2023 Portland/ Vancouver guide and will be sending an email to all housing and home care to verify your grid information. Make sure to submit your changes for the upcoming guide! In addition, Meghan will be sending out ad approvals this week. The deadline to submit new artwork is November 1, 2022. Please contact us if you would like to reserve your space in the upcoming guide or update your information for the year.

National Case Management Week is coming up October 9th - 14th!
To celebrate Case Management Week, Retirement Connection is working with numerous hospitals in Oregon and Washington to organize care packages/goody bags for case management staff. We will be providing goody bags to over 1,000 case managers at 50 hospitals from Everett, WA to Medford, OR. In addition, we have also coordinated boxed lunches for Case Managers at 35 hospitals to kick off the week. Links to sign up and more details are available on our website.

Our team is looking forward to the Walk to End Alzheimer's on October 15th at the Oregon Zoo! Make sure to register your team and join us for a fun day. Walk registrants will receive free admission to the zoo for the entire day after the walk!

Network Meetings

October 5, 8am
Metropolitan Senior Network (MSN)
October 21, 9am
Senior Service Network (SSN-Clark)

Please visit our networking page for more details.

We include a robust list of events and networking opportunities on, including landing pages for recurring network meetings such as East County Marketing Exchange, SPIN Portland, and Westside Referral Network. To receive a complimentary page in the networking section, a meeting must represent the following to be included in our newlsetter:

  • Be specific to the senior industry
  • Be open to anyone from the senior industry to attend, and not a close network
  • Have a Regular attendance of 25+
  • Typically held in person rather than on-line

Marketing Update

Please visit our event calendar for details and more.

October 4, 11am
Transitions of Care
The goal of this meeting is to improve communication between case management and community providers. This ZOOM call provides thirty minutes of engagement with hospital case management staff, followed by 15 minutes of provider discussion if needed. This month we will cover Case Management Week details.

Join Zoom Meeting-
October 15, 7am
Walk to End Alzheimer's Portland
1) We are excited to see our continued SEO efforts increase our organic search to more than 50% of our site traffic in September. That means more families are finding our site by searching things like "Assisted Living near me" or "Care options that come to my home" and more!

2) In September, met a new milestone. We now have active site visitors in ALL 50 states. Posting your availability is not only helping those in your local communities find care options, but it is also helping families plan for out-of-state relatives and relocation!
3) Our most popular articles clicked on last month were;

Senior Housing & Touring Communities

Dementia, Alzheimer’s Disease, and Early Warning Signs

Why Care Availability Is The Best Option To Find Senior Care

Navigating Senior Housing Options

Power of Attorney, Wills, & Estate Planning

On the Move

Do you know someone that has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community   
changes. We include your name, company, and photo so others in the industry can connect
with you
Karlee Kent
is now Customer Service Support
Nugget Of Knowledge
"Some talk to you in their free time, and some free time to talk to you.” — Unknown

I’m busy, you’re busy, we are all busy! I hear about “time management” strategies all the time, but we all have 24 hours in the day- no more no less. So, we really are not managing “time”. But we can manage our priorities. We can make people our priority. I want to be the person who makes time for others, and I want to surround myself with those that make time for me.

Amy Schmidt
Retirement Connection



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