Monthly Marketing Update- Portland/ Vancouver March 2023
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Portland/VancouverMonthly Marketing Update- March 2023
Our team was together last week for our annual strategic planning. We are excited about some new ways we integrate technology into the daily tasks of Retirement Connection. Here are just a few examples from the past month…
-We have added a map feature to our website, so families can look for the closest place to pick up a print Retirement Connection Guide.
-We have added a contact email for all claimed listings on CareAvailability.com for families to submit an inquiry form directly to providers when looking for services.
-Our digital articles have seen increased traffic on google.
-We are adding videos to our resource library to help families better navigate the care continuum.
This year we are excited to bring more digital advances to our sponsors.
Reminder: Our team will NO LONGER host a Release Party. We are hosting “A Taste of the Derby” exclusively for our
sponsors and community partners. Our sponsors should start looking for their derby hats now and plan to join us on the morning of May 6th for remote viewing of the Kentucky Derby and wine tasting at The Four Graces Winery.
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Network Meetings March 1, 8am Metropolitan Senior Network (MSN)
March 14, 3pm Every County Marketing Exchange (ECME)
March 17, 9am Senior Service Network (SSN-Clark)
Please visit our networking page for meeting details. We include a robust list of events and networking opportunities on RetirementConnection.com, including landing pages for recurring network meetings. A meeting must include the following to be included in our newsletter: - Be specific to the senior industry
- Be open to anyone from the senior industry to attend, and not a close network
- Have a Regular attendance of 25+
- Typically held in person rather than on-line
Marketing UpdatePlease visit our event calendar for details March 10 Memories in the Making Art Auction and Gala
Visit Website for more details.
April 4, 11am Transitions of Care
The goal of this meeting is to improve communication between case management and community providers. This ZOOM call provides thirty minutes of engagement with hospital case management staff, followed by 15 minutes of provider discussion if needed. This month we will cover Case Management Week details. Join Zoom Meeting- https://us02web.zoom.us/j/5035055865
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We are excited to highlight our ONE-year growth by sharing the total profile clicks in February 2023 versus just one year ago (Feb 2022)
February 2022 profile clicks = 1,363
February 2023 profile clicks = 26,498
That is an increase of 1,844%!
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On the Move
Do you know someone that has recently changed positions? Send us an update to share
in the monthly newsletter, helping everyone stay connected and informed about community changes. We include your name, company, and photo so others in the industry can connect
with you.
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"Difficulties are meant to rouse, not discourage. The human spirit is to grow strong by conflict." ~ William Ellery Channing
When we push ourselves into uncomfortable situations, that is when we grow the most. Although tough conversations can be taxing at the moment, hopefully, the result is increased knowledge and understanding of the other person’s view and needs. If we never lean into more challenging conversations or tasks, we can’t improve the status quo.
Amy Schmidt
Retirement Connection
503-505-5865
amy@retirementconnection.com
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