Monthly Marketing Update- Mid-Willamette Valley December 2023
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Mid-Willamette Valley
Monthly Marketing Update- December 2023

Happy Holidays. These times can be joyful, or nostalgic, but also stressful. This season I am in a new chapter with my family because it is the first one without my husband. This means that I must create a new normal while remembering the past. I struggled even to decide whether or not we should put up his stocking on the fireplace, and ultimately the kids and I decided that we should. As we placed ornaments on the tree, the kids and I took time to celebrate the memories, vacations, and experiences we shared as a family. This season, please treat every moment as if it may be the last- we won’t ever regret squeezing that extra ounce of gratitude from the moment. For those already experiencing a tough holiday season, I hope that you can find a spark of joy and not become too overwhelmed, but if you do- please share your feelings and know you are not alone.

From a business perspective, I am beyond thankful for our continued growth in print and online, and for my team that kept moving our mission forward while I took time off with family. Every week a senior calls to share how the guide has helped their family, or a provider gives a testimonial on how the guide helped grow their business. I am grateful to work with a fantastic team that is passionate about being a resource to the community. I appreciate everyone who posts events online with us, shares the guide, sends someone to our website for help, networks with us each month, and especially the sponsors who make our work possible. Please return the favor and refer to our sponsors whenever you can.

The early bird discount has now ended and we are excited that 35% of our sponsors took advantage of the 10% discount to save their space for next year. If you missed out, please let Erin and I know this week. Your ad copy and invoicing will not be needed until later in 2024, but you can save by planning early while you finalize your 2024 budgets. We always appreciate your referrals if there is anyone you feel we should connect with, and thank you for being a resource and sharing the guide in your community. Erin and I hope to see you at the Senior Service Network (SSN) meeting, which is a week earlier than normal due to the Christmas Holiday.

Reminder- tomorrow is our Bi-Monthly “Transitions of Care” Zoom call at 11:30 PST (details and link below); the focus of this short 30-minute Zoom is to facilitate smooth transitions to/from the hospitals and allow hospital case managers to share their biggest needs and successes.

Network Meetings

Please visit our networking page for more details.

December 20, 9am
Senior Service Network (SSN)-Mid-Willamette Valley
Holiday Gift Exchange
December 21, 11am
Yamhill County Network
December 21, 3:30pm
Better Together

Marketing Update

Please visit our event calendar for details and more.

December 5, 11:30am
Transitions of Care
The goal of this meeting is to improve communication between case management and community providers. This ZOOM call provides thirty minutes of engagement with hospital case management staff, followed by 15 minutes of provider discussion if needed.

Join Zoom Meeting-
CareAvailability's web traffic is increasing! Take a look at our growth in the last 30 days compared to earlier this year-

February 2022 marketing profile clicks = 1,363
February 2023 marketing profile clicks = 26,498
Last 30-day marketing profile clicks = 38,568
On the Move

Do you know someone that has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community changes. We include your name, company, and photo so others in the industry can connect with you.

Nugget Of Knowledge
“Bad news early, is good news.”Angus Brown

No one likes hearing bad news, but typically it is always better to know sooner than later. Whether it is a staffing change, budget cuts, event cancellation, a breakup, etc- the earlier we know, the earlier we can better adapt and shift course. So if you must deliver bad news, don’t procrastinate and help all parties involved plan for the future. Often when we are prepping the next edition of the print guide, we do not get a reply to several email and phone call attempts, only to hear at the 11th hour that budgets or priorities have changed. Giving bad news may be unpleasant, but it is better when given early.

Amy Schmidt
Retirement Connection



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