Portland/ Vancouver
Monthly Marketing Update- February 2022

My favorite moments of the past month have been the phone calls with individual seniors calling to get an updated copy of Retirement Connection for Portland/Vancouver. It has been so very heartwarming to know that we are making a difference and bringing value to our community. We have distributed more than 3 pallets of guides in January.

Our team will NOT be hosting a Release Party this year, for a few reasons. We don't feel it is responsible for us to hold an indoor event for the 300+ providers/referral sources that usually attend. We also want to do something special for our sponsors who make our work possible. So this year, we are hosting “A Taste of the Derby” exclusively for our sponsors. Our sponsors should start looking for their derby hats now and plan to join us on the morning of May 7th for remote viewing of the Kentucky Derby and wine tasting at The Four Graces Winery.

Hopefully you saw our post on Facebook last week as welcomed the newest member of our team, Elizabeth Hansen. Both Retirement Connection and continue to thrive and we needed a bit more support to keep up. With the new site launch of, our analytics have exploded-YAY!!!!! Those details are shared below

Network Meetings

February 2, 8am
Metropolitan Senior Network (MSN)

February 8, 3pm
East County Marketing Exchange (ECME)

February 15, 3pm
Westside Referral Network (WRN)

February 18, 9am
Senior Service Network-Clark County (SSN-Clark)

February 28, 3pm
SPIN Portland  

Marketing Update

February 1, 11am
Transitions of Care Monthly Meeting

May 7, 10am
Kentucky Derby Wine Tasting Event for Retirement Connection Sponsors

Lots of exciting things to share about Care Availability! Be mindful that this is not even a full month captured from the new site. However, we wanted to share analytics to show how the new site is working!

- 54% increase in new users finding the site!
- Pageviews up 227% - that's a 40,000 increase in pageviews from just a month ago. Speaking to the ease of use for families to navigate around the various options.
- Profile visits up a whopping 7,295%
-Search results have quadrupled. Families are finding it easier to search the site and their searches are converting to a profile visit 25% of the time

On the Move
Do you know someone that has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community   
changes. We include your name, company, and photo so others in the industry can connect
with you.

Elizabeth Hansen is now
Executive Assistant,
Retirement Connection

Nugget Of Knowledge
“There is a crack in everything. That's how the light gets in.” - Leonard Cohen

I am not comfortable showing vulnerability, no one really is. When I am more transparent with my struggles, I am grateful for the support received. More importantly-it helps others feel less alone in their struggles, and they see a more authentic version of me. So don’t cover all the cracks, let the light come in.

Amy Schmidt
Retirement Connection



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